Even though content marketing is touted as an über effective tactic that generates three times as many leads as traditional outbound marketing, only 6% of marketers consider their efforts “very effective.” So how can we refocus our content marketing efforts to make sure they’re really impacting the bottom line? To find out we partnered with the local content marketing experts at Clearvoice to (makers of an awesome content marketing platform!) to create these tips that will help you improve your marketing funnel from content creation to conversion. Embed This Image On Your Site (copy code below): Courtesy of: Pure...Read More
Author: Arielle Hurst
Today’s website visitors and customers expect a lot from the companies they do business with – and live chat is no exception. With so many options to compare, users have more choices than ever. Being able to connect with them when and where they are, in a way that’s convenient for them is what separates you from your competition. But how do you do it? The answer is with a mobile chat app. A mobile chat app is simply an app that runs on your preferred mobile device (Android, iPad, iPhone, Kindle) and lets you chat live with your...Read More
In this Small Biz Chat we talk to ecommerce expert Jordan Gal. Today Jordan owns CartHook, a software company that helps ecommerce stores reduce shopping cart abandonments, but before that he was creating a streamlined conversion pipeline in his own online business! Listen to our conversation to learn from his insights and find out how he was able to supercharge online sales.Read More
At 8am PST on Tuesday, November 3 we will be hosting Hubspot’s Dan Tyre for a Twitter chat on “smarketing”! What is smarketing? It’s a combination of sales and marketing tactics that can help your business convert leads even more effectively. RSVP for the Smarketing Chat During the Twitter chat, which you can follow under the hashtag #smktgchat, we will be discussing best practices for conversion, tactics to avoid, and the reasons why you should be get your sales and marketing on the same page. If you are an entrepreneur or small business owner, you should definitely be present to gain...Read More
You can listen to the Small Biz Chat Podcast on iTunes here. Does it ever seem like your business is stuck in a rut? That’s how entrepreneur Lisa MacQueen felt when she started building her business CleanCorp from the ground up. Fortunately, she realized early on that persistence and a personal, human sales experience was the way to take their business into overdrive. Since then, she and her husband Hamish have increased sales 195 percent, improved customer lifetime value 145 percent, and expanded their business throughout Australia and New Zealand. During our conversation Lisa shares the tactics they used...Read More
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