Author: Arielle Hurst

You can listen to the Small Biz Chat Podcast on iTunes here. It’s mid-October and the madness of the holiday season will be upon us in no time! That’s why we consulted small business guru Barry Moltz to talk about how you should be gearing up. Listen in to find out what you’ll need to be successful and which marketing tactics to start using today. In this episode you’ll learn: How to be there for customers when they’re ready to buy What it takes to get on a prospect’s “maybe” list The marketing tactic you should start executing on...

You can listen to the Small Biz Chat Podcast on iTunes here.  If you’re ready to hone in on key, lead-driving channels and perfect your sales process, our conversation with sales trainer Wes Schaeffer, also known as the Sales Whisperer, is just what you’re looking for. Quotes “You cannot be an expert on Snapchat and Vine and Instagram and Pinterest and Facebook and PPC. Find out where your ideal people are hanging out, pick one or two that you can master, and dominate there.” “You gotta be marketing minded, you gotta promote, promote, promote!” “Your website is the only piece of...

You can listen to the Small Biz Chat podcast on iTunes here. If you’ve been treating website copy like an afterthought, you could be damaging your conversion rates and leaving money on the table. That’s why we talked to entrepreneur and copywriting expert Joanna Wiebe about how to craft awesome copy that reduces bounce rates, increases clicks and boosts sales. Here’s a snippet of our conversation: “Everyone says people don’t read online. Not true. People just don’t read things that are boring. Anything that doesn’t grab their attention they won’t read and you can’t blame them for it. Eye tracking studies prove that people do read online. It just depends on whether or not you’re holding their attention. Everyone says people don't read online. Not true. People just don't read things that are boring. -...