Author: Arielle Hurst

Gear Up for Crowds, Craziness and the Holiday Rush with Barry Moltz

You can listen to the Small Biz Chat Podcast on iTunes here. It’s mid-October and the madness of the holiday season will be upon us in no time! That’s why we consulted small business guru Barry Moltz to talk about how you should be gearing up. Listen in to find out what you’ll need to be successful and which marketing tactics to start using today. In this episode you’ll learn: How to be there for customers when they’re ready to buy What it takes to get on a prospect’s “maybe” list The marketing tactic you should start executing on...

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Why You Suck at A/B Testing

At this point A/B testing is a marketing tactic we’ve all heard of. When business owners look to optimize their website these kind of experiments are usually the first place they turn. So why beat a dead horse? Frankly, most businesses do A/B testing wrong. To be fair, it’s not really their fault. We’ve all been told to A/B test one thing on our website at a time so we can see how every alteration affects conversions. That makes sense, right? Sure, but it’s still a poor approach. Let’s take a look at the stereotypical A/B test: a button...

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13 Pure Chat Updates You Need to Know About

Pure Chat has been hard at work improving our product and creating additional resources for our customers. That’s why we wanted to recap 13 new things you can do with our latest features.   1. Making money by joining our Affiliates Program.    2. Get small business know-how on the Pure Chat Blog.   3. Add an operator’s image to the chat box. 4. Edit contact information in the Details panel and the visitor’s referrer.   5. Add Pure Chat to Facebook (watch tutorial).   6. Engage customers on their phone with an improved mobile chat box.   7. Access management capabilities...

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Huddle Up for a Coaching Session with The Sales Whisperer

You can listen to the Small Biz Chat Podcast on iTunes here.  If you’re ready to hone in on key, lead-driving channels and perfect your sales process, our conversation with sales trainer Wes Schaeffer, also known as the Sales Whisperer, is just what you’re looking for. Quotes “You cannot be an expert on Snapchat and Vine and Instagram and Pinterest and Facebook and PPC. Find out where your ideal people are hanging out, pick one or two that you can master, and dominate there.” “You gotta be marketing minded, you gotta promote, promote, promote!” “Your website is the only piece of...

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Is crappy copywriting killing your conversions?

You can listen to the Small Biz Chat podcast on iTunes here. If you’ve been treating website copy like an afterthought, you could be damaging your conversion rates and leaving money on the table. That’s why we talked to entrepreneur and copywriting expert Joanna Wiebe about how to craft awesome copy that reduces bounce rates, increases clicks and boosts sales. Here’s a snippet of our conversation: “Everyone says people don’t read online. Not true. People just don’t read things that are boring. Anything that doesn’t grab their attention they won’t read and you can’t blame them for it. Eye tracking studies prove that people do read online. It just depends on whether or not you’re holding their attention. Everyone says people don't read online. Not true. People just don't read things that are boring. -…...

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