Hamid ShojaeePure Chat’s founder, Hamid Shojaee, has spent the last 20 years building software companies and learning a ton in the process. Inspired by the actionable advice in The Hard Thing About Hard Things, Hamid uses this presentation to a group of entrepreneurs on the AZ Tech Beat Startup Bus Tour to share his most valuable insights about four pillars of a software company: product, finances, marketing, and IT.

In this talk you’ll learn:

  • How to choose between two competing features on your roadmap

  • The way to look at refactoring and technical debt

  • How to draw the right conclusions from usability testing

  • Three things investors need to see before they’ll invest

  • The financial numbers you need to know like the back of your hand

  • Where you should be marketing and which numbers to track

  • The best way to market your company with no marketing budget

'No matter what, you have to have a freaking great product.' - @hamids @aztechbeat #startup Click To Tweet

Resources and Links

Key SaaS Metrics Every Software Company Needs to Know

Hamid’s Twitter