When it comes to building a Software as a Service business, there are some key metrics that every software company needs to know. Key metrics include conversion rates, Monthly Recurring Revenue (MRR), Average Revenue Per Customer or User (ARPC or ARPU), Churn or Attrition, Customer Acquisition Costs (CAC) and Customer Lifetime Value (CLV).

I recently gave a talk at Phoenix Startup Week where I show exactly how to calculate these metrics for your company. If you are interested, check out the video!