Category: Small Business

At 8am PST on Tuesday, November 3 we will be hosting Hubspot’s Dan Tyre for a Twitter chat on “smarketing”! What is smarketing? It’s a combination of sales and marketing tactics that can help your business convert leads even more effectively. RSVP for the Smarketing Chat During the Twitter chat, which you can follow under the hashtag #smktgchat, we will be discussing best practices for conversion, tactics to avoid, and the reasons why you should be get your sales and marketing on the same page. If you are an entrepreneur or small business owner, you should definitely be present to gain...

Members of the sales, marketing, and growth communities have recently received one of the greatest advantages to their field in history: Social Media. Yeah, I know it is 2015 and this is old news. Twitter already hit it big years ago, and even your grandma has Facebook now. But what if I were to tell you that you’re using them all wrong in your sales strategy? “Social” Selling – The rules are changing The first rule of social selling is to not sell on social. The second rule of social selling is to not sell on social. Ok, now...

At this point A/B testing is a marketing tactic we’ve all heard of. When business owners look to optimize their website these kind of experiments are usually the first place they turn. So why beat a dead horse? Frankly, most businesses do A/B testing wrong. To be fair, it’s not really their fault. We’ve all been told to A/B test one thing on our website at a time so we can see how every alteration affects conversions. That makes sense, right? Sure, but it’s still a poor approach. Let’s take a look at the stereotypical A/B test: a button...

“You’re a small business owner – you need to be on social media!” If you had a dollar for every time someone said that to you, I have no doubt you’d have enough revenue to support your business for years! In 2015, it’s obvious every small business can benefit from social media, the real question is, how do you do it? It’s my opinion (and experience) that social media isn’t the best place to sell your products, but it is the perfect place for lead generation. Once you have a lead (name, email, and/or phone number) the sale happens in the follow-up....