Even though content marketing is touted as an über effective tactic that generates three times as many leads as traditional outbound marketing, only 6% of marketers consider their efforts “very effective.” So how can we refocus our content marketing efforts to make sure they’re really impacting the bottom line? To find out we partnered with the local content marketing experts at Clearvoice to (makers of an awesome content marketing platform!) to create these tips that will help you improve your marketing funnel from content creation to conversion. Embed This Image On Your Site (copy code below): Courtesy of: Pure...Read More
Category: Small Business
Today’s website visitors and customers expect a lot from the companies they do business with – and live chat is no exception. With so many options to compare, users have more choices than ever. Being able to connect with them when and where they are, in a way that’s convenient for them is what separates you from your competition. But how do you do it? The answer is with a mobile chat app. A mobile chat app is simply an app that runs on your preferred mobile device (Android, iPad, iPhone, Kindle) and lets you chat live with your...Read More
Last week, Dan Tyre from Hubspot and Pure Chat had an amazing conversation about “smarketing.” A lot of valuable subjects were covered. In case you missed it, here are a few of the questions and answers: Q & A Q: What is smarketing? A: Sales & Marketing alignment Q: How much should content marketing be focused on the top of the funnel vs. bottom of the funnel? A: “It depends on the needs of the organization – if you are trying to generate more AWARENESS – then top of the funnel is big. But if you are looking for more...Read More
Pure Chat’s founder, Hamid Shojaee, has spent the last 20 years building software companies and learning a ton in the process. Inspired by the actionable advice in The Hard Thing About Hard Things, Hamid uses this presentation to a group of entrepreneurs on the AZ Tech Beat Startup Bus Tour to share his most valuable insights about four pillars of a software company: product, finances, marketing, and IT. In this talk you’ll learn: How to choose between two competing features on your roadmap The way to look at refactoring and technical debt How to draw the right conclusions from usability testing Three things investors need to see before they’ll invest The financial numbers you need to know like the back of your hand Where you should be marketing and which numbers to track The best way to market your company with no marketing budget 'No matter what, you have to have a freaking great product.' - @hamids @aztechbeat #startup Click To Tweet Resources and Links Key SaaS Metrics Every Software Company Needs to Know Hamid’s...Read More
It seems every holiday season needs to come with a pep talk or a personal track and field coach. It’s the 100-meter dash you’ve been training for all year. Somehow after the summer lull it’s hard to gear up and create the grandmaster-end-of-year-plan. With so much opportunity for small businesses from Small Business Saturday to Cyber Monday, it’s hard to have every little detail planned and ready. We’ve created a roundup of the five things you can do to prepare for the holidays and have a killer end of 2015! “By failing to prepare, you are preparing to fail.”...Read More
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