Category: Small Business

Why Small Businesses Need a Website with Live Chat

Today we’re excited to announce our integration with Weebly with the launch of their App Center and the introduction of Carbon, the next generation of Weebly. .@purechat now integrates with @weebly app center to help over 20M websites capture more leads and drive #sales!… Click To Tweet We’re particularly excited about this new integration because a website is the cornerstone of success for a small business. It’s critical for generating leads and growing sales. The challenge is that building a new or updated website can be a real hassle. Without web development or design expertise, it’s time consuming to create something effective and...

Read More

Identity Crisis: Evaluating Your Small Business Brand

When you started your business, you most likely hired a designer to develop your logo and website. Now you have a “brand,” right? But just like a person is more than his or her appearance, your brand is so much more than a domain name, color scheme, font, and logo. Your brand is the identity of your company, and that includes everything from the way you communicate and conduct business, to how you advertise, market, position, package, and sell. Your brand distinguishes your company from its competitors. Without that distinction, your product or service becomes a commodity, and commodities...

Read More

Boost Your Website ROI with Instant Connections

You’ve been combing through a website that caught your attention. The product you read about is downright awesome, and now you’re curious. You want to see it live! So you request information about their service and hear, “Someone will respond to your inquiry in 24-48 hours.” You’re at the mercy of the company’s timetable. Hopefully they understand your purchase decision is time-sensitive. If you’re like me, you have a strong sense of urgency to get your questions answered ASAP.  You’re looking to buy now, not in a few days!  If a business responds immediately, it’s impressive because it’s so...

Read More

Top Rated: Stellar Service from ITHAKA with Live Chat

How do you become the best? How do businesses deliver a great customer experience using live chat? In an era where customer experience is critical, we sought out to understand how businesses deliver remarkable service. To find the answer, we analyzed the top-rated Pure Chat customers. When website visitors end a conversation with a Pure Chat user, they have the option to rate the experience by clicking either a happy or unhappy face. We took a look at all the smiles and all the frowns and stack-ranked the ratings. This is the third post in our three-post series in which we learn how these businesses became...

Read More

How to Generate More Leads (and Sell More Burgers)

The late great Zig Ziglar has a famous quote that states, “If you aim for nothing, you will hit it every time.” Unfortunately, when it comes to the art of lead generation, this is how most small businesses approach it. Rather than get super clear about who they are targeting, they take a blanket approach and end up doing “hope marketing.” Not only does this result in a higher cost per lead, it also causes you to work harder than you actually need to. My goal for this blog post is to help you stop hoping and start getting...

Read More