Category: Small Business

If your small business uses WordPress (as more than 60% of websites do!), you probably already have a shortlist of go-to plugins that are essential. Add ons like Yoast SEO, Akismet for comments, and Google Analytics Dashboard are all a must for businesses who want to easily and effectively manage their websites. But in 2016 there are some new essentials your business needs to be using if you want to get more leads and keep your website secure. Check out our list of nine must-have plugins you don’t already have for 2016. 1. WP Touch With Google’s latest major...

Imagine getting an education in multiple facets of small business, while being surrounded by a sea of brilliant entrepreneurs. Pretty cool, right? Digital Marketer’s Traffic & Conversion Summit embodied this exact scene. Ryan Deiss, Perry Belcher, and a slew of other intelligent individuals enlightened the audience. One of the many awesome takeaways was that being high off of all the educational theory is good (which, I am), but the real work comes afterwards, when it’s time for implementation. Thanks to this summit, many of us are still high during the application of awesome practices, taking our “push” level from...

Conversions are the single most important metric marketers can use to judge the success of their advertising efforts. No matter which tactics generate the most leads, conversion tracking, advanced conversion funneling techniques, and CRO are ultimately the factors that decide the fate of your business. That’s why marketers are also burdened with the task of optimizing the post-ad experience with landing pages, email marketing, remarketing and more. However, when marketing teams create those assets, they often overlook the psychology of a prospect’s search and the position of potential clients. What are their needs? What’s their emotional state? What are...