Author: Sebalis Davis

Imagine getting an education in multiple facets of small business, while being surrounded by a sea of brilliant entrepreneurs. Pretty cool, right? Digital Marketer’s Traffic & Conversion Summit embodied this exact scene. Ryan Deiss, Perry Belcher, and a slew of other intelligent individuals enlightened the audience. One of the many awesome takeaways was that being high off of all the educational theory is good (which, I am), but the real work comes afterwards, when it’s time for implementation. Thanks to this summit, many of us are still high during the application of awesome practices, taking our “push” level from...

Last week, Dan Tyre from Hubspot and Pure Chat had an amazing conversation about “smarketing.” A lot of valuable subjects were covered. In case you missed it, here are a few of the questions and answers: Q & A Q: What is smarketing? A: Sales & Marketing alignment Q: How much should content marketing be focused on the top of the funnel vs. bottom of the funnel? A: “It depends on the needs of the organization – if you are trying to generate more AWARENESS – then top of the funnel is big. But if you are looking for more...

You’ve been combing through a website that caught your attention. The product you read about is downright awesome, and now you’re curious. You want to see it live! So you request information about their service and hear, “Someone will respond to your inquiry in 24-48 hours.” You’re at the mercy of the company’s timetable. Hopefully they understand your purchase decision is time-sensitive. If you’re like me, you have a strong sense of urgency to get your questions answered ASAP.  You’re looking to buy now, not in a few days!  If a business responds immediately, it’s impressive because it’s so...