Author: Robert Nelson

8 Ways to Optimize Live Chat for the Holidays

Use live chat to convert leads and spread holiday cheer! With the holidays on the horizon it’s time for your small business to amp up its live chat efforts and provide top-of-the-line customer service that converts all those extra website visitors into loyal customers! Here are eight tips to help you make the most of this shopping season. 1. Answer ASAP with Canned Responses When you have messages pouring in it’s essential to make sure you’re not wasting any time. Luckily you can create pre-made answers to the questions your team gets most often with canned responses. With canned responses you can instantly choose replies from a dropdown. Just remember to keep these responses true to the voice of your brand. People appreciate the friendly nature of live chat, so don’t be overly formal! 2. Be Available More Often We all know what it’s like to scramble for those final few gifts! Understand the mindset of your customers and try to expand your hours of availability to accommodate the unfortunate last-minute shopper. If this time-pressed group can’t get their questions answered immediately, they’ll head elsewhere, so make sure you don’t miss out on those leads. 3. Make it Easy to Multi-Task Adding availability hours would be a hassle if it meant you had to be chained to your desk, but our free mobile chat apps for iOS, Android and...

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How Branding Helps Your Small Business

Branding can be intimidating, but it’s easily one of the most important aspects of your business, no matter how big or small you are. For those without a brand or even a logo, one of the most common excuses is “Well, I’m just one person”, or, “We’re not big enough for that yet”. It’s a misconception that branding is for larger business while smaller businesses should be left simply performing tasks that are directly responsible for bringing in revenue. Branding makes a difference in your business, and it’s so much more than your logo design. It’s everything that makes...

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August Updates, New Features and Bug Fixes

Here at Pure Chat, we’re never satisfied. WE MUST BE THE BEST, DAMMIT! Sorry, did I mention we’re passionate, too? We always strive to make the best possible software we can; and continue to make it even easier to use with each update. We think it’s important to provide full disclosure on what we have been working on and even share the bugs we fixed so that you know we’re committed to improvement. Your feedback fuels these improvements so keep those chats and emails coming. We love hearing from each and every one of you! Alright, enough of the...

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New HubSpot Integration + July Updates

Features We added a brand new integration and completely revamped the mobile experience! Read on to learn what we added this July. HubSpot Integration – We now have a sweet direct integration into HubSpot’s free CRM! From the Integrations tab on your Account page, you will now see a HubSpot option. Enabling this will connect Pure Chat with your HubSpot account. When it’s connected, you will know if the person you are chatting with is a contact in HubSpot. If they aren’t, you can add them without leaving your Pure Chat dashboard! You can also export the chat transcript into their...

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The Ultimate Live Chat Box Cheat Sheet

Learn how to maximize the chat box on your website Even though live chat is an inexpensive tool, you still want to make sure you’re getting the most out of this lead generation machine. With just a few tips and tricks you can turn up your live chat efforts and turn the trickle of conversations into a flood. We’ve talked to thousands of small business owners and entrepreneurs who use live chat and gotten the best “cheats” that make generating leads a breeze. Maximize your availability Your website visitors have questions. Are you available to help them? The more time you’re available and accessible for your visitors and customers, the most you’ll be able to help them. In fact, by 2020 customers will manage 85% of their relationships without talking to a human. Instead of forcing your website visitors to email you (or worse call you) just set your chat box status to available more often. Respond instantly Studies have shown that most people can’t stand waiting on customer service for more than one minute. In addition, research shows that 35-50% of sales go to the vendor that responds first. Responding instantly is made much easier by setting up desktop notifications. You can also set up SMS notifications if you’re not alway at your desk. That way, any time someone starts a chat, you’ll receive a text message. If...

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