Author: Robert Nelson

Conversions are the single most important metric marketers can use to judge the success of their advertising efforts. No matter which tactics generate the most leads, conversion tracking, advanced conversion funneling techniques, and CRO are ultimately the factors that decide the fate of your business. That’s why marketers are also burdened with the task of optimizing the post-ad experience with landing pages, email marketing, remarketing and more. However, when marketing teams create those assets, they often overlook the psychology of a prospect’s search and the position of potential clients. What are their needs? What’s their emotional state? What are...

The digital world today offers a wide variety of tools to use as a salesperson, from LinkedIn Sales Navigator to others like analytics and live chat software. If you’re anything like us, the key is to find tools that are easy to use, integrate seamlessly into your sales cycle, and provide the most value when reaching prospects and good leads. Company websites have been the playground for marketers for a very long time, hence it being focused on analytics and other KPIs for digital marketing. Marketing has evolved, the buyer has evolved, and now the sales process is ready...