Pure Chat’s founder, Hamid Shojaee, has spent the last 20 years building software companies and learning a ton in the process. Inspired by the actionable advice in The Hard Thing About Hard Things, Hamid uses this presentation to a group of entrepreneurs on the AZ Tech Beat Startup Bus Tour to share his most valuable insights about four pillars of a software company: product, finances, marketing, and IT.
In this talk you’ll learn:
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How to choose between two competing features on your roadmap
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The way to look at refactoring and technical debt
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How to draw the right conclusions from usability testing
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Three things investors need to see before they’ll invest
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The financial numbers you need to know like the back of your hand
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Where you should be marketing and which numbers to track
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The best way to market your company with no marketing budget