Author: Robert Nelson

The buyer’s journey, the sales funnel, the magical train to revenue land. Whatever you call it, every business knows how important it is to keep customers and prospects on it in order to make sales and keep customer retention high. The first thing you need to know is that you’re never going to hit 100% on either. Not even Ted Williams hit 1.000 in a season. Second, you should always strive for 100%, in the back of your mind. No one baseball player randomly gives up on at-bats, even if he know that he’ll probably end up being successful...

Your organization needs to emphasize customer service if you want to create loyal customers and bring in new prospects. Seems obvious, right? Sure, but even though many businesses know customer service is important, five key mistakes prevent them from providing stellar support. That’s why we’ve made a list of those missteps and the contact center solutions that will be your fix!   Mistake 1: Lack of Training Solution: Train, Train, and Train Some More Great customer service, online or not, starts with great training. Make sure your staff feels confident in their ability to answer incoming questions; and you’re confident...

Members of the sales, marketing, and growth communities have recently received one of the greatest advantages to their field in history: Social Media. Yeah, I know it is 2015 and this is old news. Twitter already hit it big years ago, and even your grandma has Facebook now. But what if I were to tell you that you’re using them all wrong in your sales strategy? “Social” Selling – The rules are changing The first rule of social selling is to not sell on social. The second rule of social selling is to not sell on social. Ok, now...