Author: Robert Nelson

Stop Selling on Social Media. Start Generating Leads Instead.

Stop Selling on Social Media. Start Generating Leads Instead.

Posted by | Oct 5, 2015 | | 0 |

“You’re a small business owner – you need to be on social media!” If you had a dollar for every time someone said that to you, I have no doubt you’d have enough revenue to support your business for years! In 2015, it’s obvious every small business can benefit from social media, the real question is, how do you do it? It’s my opinion (and experience) that social media isn’t the best place to sell your products, but it is the perfect place for lead generation. Once you have a lead (name, email, and/or phone number) the sale happens in the follow-up....

Read More
Identity Crisis: Evaluating Your Small Business Brand

Identity Crisis: Evaluating Your Small Business Brand

Posted by | Sep 23, 2015 | | 0 |

When you started your business, you most likely hired a designer to develop your logo and website. Now you have a “brand,” right? But just like a person is more than his or her appearance, your brand is so much more than a domain name, color scheme, font, and logo. Your brand is the identity of your company, and that includes everything from the way you communicate and conduct business, to how you advertise, market, position, package, and sell. Your brand distinguishes your company from its competitors. Without that distinction, your product or service becomes a commodity, and commodities...

Read More
How to Generate More Leads (and Sell More Burgers)

How to Generate More Leads (and Sell More Burgers)

Posted by | Sep 8, 2015 | | 0 |

The late great Zig Ziglar has a famous quote that states, “If you aim for nothing, you will hit it every time.” Unfortunately, when it comes to the art of lead generation, this is how most small businesses approach it. Rather than get super clear about who they are targeting, they take a blanket approach and end up doing “hope marketing.” Not only does this result in a higher cost per lead, it also causes you to work harder than you actually need to. My goal for this blog post is to help you stop hoping and start getting...

Read More
Bootstrap Your Online Business Without a Web Designer

Bootstrap Your Online Business Without a Web Designer

Posted by | Aug 18, 2015 | | 0 |

E-commerce is steadily growing and businesses are moving their products and services to online marketplaces. According to the Eddie Machaalani, CEO of Bigcommerce: “As recently as 10 years ago, starting an ecommerce business required significant capital, as well as an army of technical, marketing and financial experts to build the necessary infrastructure. Today, business owners can create an online store in 30 minutes and compete against brands 100 times their size, at a fraction of the cost.” So if you’re ready to get your business online, now is the time. Even though it may seem challenging without a budget...

Read More
The Nature of Nurture

The Nature of Nurture

Posted by | Aug 6, 2015 | | 2 |

There are generally two ways to increase the number of customers you have. By pouring more money into advertising and capturing more leads. By increasing the rate at which you convert your existing leads into customers. They’re both totally viable options, but the former requires additional expense, and the latter is all about improving on what you’re already doing.  You’ve already done the hard work of capturing their information, so why squander that effort with a suboptimal funnel. In a perfect world leads would come to your website, see an offer and then opt-in. They’d get the offer delivered...

Read More

Add Pure Chat to your website in 3 minutes to generate more leads and drive sales. Get started today for free!