Author: Lindsay Bayuk

Today’s customers have high expectations. Any good marketer knows that adding friction to the buying process reduces conversions and ultimately sales. In a 2012 report by Echo, they found that 55% of consumers have planned to make a purchase, but did not end up making that purchase because of a poor customer service experience. We’ve all experienced some sort of buying experience where you had questions that you needed answered before you purchased. You may have been looking to get your roof replaced or house painted and never got a call back on a quote. Or, maybe you were...