Author: Lindsay Bayuk

Why I Love Small Business

If you’re half-hearted about something, just don’t do it. As cliché as it might sound, you really do need to love what you do. Okay, maybe not everyone needs to love their work, but I do. Working at a startup like Pure Chat is too hard, too ambiguous and too unpredictable to not love what I do. If you’re part of an entrepreneurial endeavor that you don’t care about, just stop. It won’t work. If you don’t care you’ll take shortcuts. You’d be motivated by just revenue, not people. Your product or service will start to suffer as a...

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New Year’s Resolutions for Small Business in 2016 [INFOGRAPHIC]

Now that we’ve wrapped up 2015, we’re excited about the new chapter 2016 will bring. We think most resolutions have the best of intentions, but tend to go too far. Instead of wild, shoot-for-the-moon goals, we think it’s far more practical to start with little evolutionary changes in 2016. Don’t have time to craft your own resolutions? We’ve got you covered. Many major shifts in consumer behavior have reached a fever pitch and can’t be avoided. That’s why It’s time to take action. After speaking with hundreds of small business owners, we know there are a few key resolutions that...

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How to Get More Chats

“Hey Pure Chat! How can we get more chats?” As you might imagine, we get asked about getting more chats all the time. That’s our goal! We want to help our customers connect more with their website visitors, leads and customers. We’ve been asked this question so many times that we thought we’d compile the list. For a quick summary, I thought I’d share my top four tips to get more chats here. To review the complete list, check out the top 20 ways to get more chat conversations. Want more leads? Here are 20 ways to get more live...

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3 Tips for Small Business to Deliver the Best Holiday Shopping Experience (and Why it Matters)

Small online retail businesses have a lot to be merry about this holiday season. Up from last year, almost half of holiday shopping will happen online (versus in-person) according to the National Retail Federation. In addition over 20% of purchases will be made on a mobile device. These points are supported by the Custora HoliData 2015 report (see below). If that’s not a reason to improve your mobile web presence, I don’t know what is! And when customer experience is so critical for holiday shoppers, now is the time to improve your the overall buying process. Loyalty program management company, LoyaltyOne...

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A 5-Step Sanity Plan for Small Businesses During the Holidays

It seems every holiday season needs to come with a pep talk or a personal track and field coach. It’s the 100-meter dash you’ve been training for all year. Somehow after the summer lull it’s hard to gear up and create the grandmaster-end-of-year-plan. With so much opportunity for small businesses from Small Business Saturday to Cyber Monday, it’s hard to have every little detail planned and ready. We’ve created a roundup of the five things you can do to prepare for the holidays and have a killer end of 2015! “By failing to prepare, you are preparing to fail.”...

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