Lessons Learned Building 3 Software Companies

Pure Chat’s founder, Hamid Shojaee, has spent the last 20 years building software companies and learning a ton in the process. Inspired by the actionable advice in The Hard Thing About Hard Things, Hamid uses this presentation to a group of entrepreneurs on the AZ Tech Beat Startup Bus Tour to share his most valuable insights about four pillars of a software company: product, finances, marketing, and IT.

In this talk you’ll learn:

• How to choose between two competing features on your roadmap

• The way to look at refactoring and technical debt

• How to draw the right conclusions from usability testing

• Three things investors need to see before they’ll invest

• The financial numbers you need to know like the back of your hand

• Where you should be marketing and which numbers to track

• The best way to market your company with no marketing budget

Resources and Links

Key SaaS Metrics Every Software Company Needs to Know

Hamid’s Twitter