E-commerce is steadily growing and businesses are moving their products and services to online marketplaces. According to the Eddie Machaalani, CEO of Bigcommerce: “As recently as 10 years ago, starting an ecommerce business required significant capital, as well as an army of technical, marketing and financial experts to build the necessary infrastructure. Today, business owners can create an online store in 30 minutes and compete against brands 100 times their size, at a fraction of the cost.” So if you’re ready to get your business online, now is the time. Even though it may seem challenging without a budget...Read More
Category: Small Business
Your website is your corner of the internet. When a potential customer searches Google and lands on your website, it becomes their gateway to discover your brand. Despite the importance of this online real estate, small business owners don’t have time to build a website from front to back. That’s why so many businesses choose WordPress as their content management system. It’s robust enough to offer everything business owners need and without forcing them to build the site from scratch – awesome! Unfortunately, there’s a lot more to websites than just a one-time set up. The technical side of...Read More
When someone is searching for phrases like “cure cancer,” “help the homeless,” or “rescue animals,” will they find your website if it is related to these phrases? Or will your site be listed on page five, six or twenty-six of the search results? If you want your organization to be listed at the top of page one, then you’ll need to know the basics of search engine optimization or SEO. When your website is optimized for search engine success, it means that Google can easily find keywords related to the terms a person might be searching for on your...Read More
Content creation for any business takes many forms. Content is not just about blog posts. Content includes emails, your website, social media posts, e-books, etc. No matter what type of content you create, you need to always tie it back to the core message that you’re trying to share with the world. Creating this message in a structured way will help all future content creation. Promise! What’s the difference between someone saying “I get it” and saying, “I need that now!”? They need to be able to connect what you provide with a problem they are trying to solve....Read More
There are generally two ways to increase the number of customers you have. By pouring more money into advertising and capturing more leads. By increasing the rate at which you convert your existing leads into customers. They’re both totally viable options, but the former requires additional expense, and the latter is all about improving on what you’re already doing. You’ve already done the hard work of capturing their information, so why squander that effort with a suboptimal funnel. In a perfect world leads would come to your website, see an offer and then opt-in. They’d get the offer delivered...Read More
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