The buyer’s journey, the sales funnel, the magical train to revenue land. Whatever you call it, every business knows how important it is to keep customers and prospects on it in order to make sales and keep customer retention high. The first thing you need to know is that you’re never going to hit 100% on either. Not even Ted Williams hit 1.000 in a season. Second, you should always strive for 100%, in the back of your mind. No one baseball player randomly gives up on at-bats, even if he know that he’ll probably end up being successful...Read More
Category: Small Business
Your organization needs to emphasize customer service if you want to create loyal customers and bring in new prospects. Seems obvious, right? Sure, but even though many businesses know customer service is important, five key mistakes prevent them from providing stellar support. That’s why we’ve made a list of those missteps and the contact center solutions that will be your fix! Mistake 1: Lack of Training Solution: Train, Train, and Train Some More Great customer service, online or not, starts with great training. Make sure your staff feels confident in their ability to answer incoming questions; and you’re confident...Read More
“Hey Pure Chat! How can we get more chats?” As you might imagine, we get asked about getting more chats all the time. That’s our goal! We want to help our customers connect more with their website visitors, leads and customers. We’ve been asked this question so many times that we thought we’d compile the list. For a quick summary, I thought I’d share my top four tips to get more chats here. To review the complete list, check out the top 20 ways to get more chat conversations. Want more leads? Here are 20 ways to get more live...Read More
Small online retail businesses have a lot to be merry about this holiday season. Up from last year, almost half of holiday shopping will happen online (versus in-person) according to the National Retail Federation. In addition over 20% of purchases will be made on a mobile device. These points are supported by the Custora HoliData 2015 report (see below). If that’s not a reason to improve your mobile web presence, I don’t know what is! And when customer experience is so critical for holiday shoppers, now is the time to improve your the overall buying process. Loyalty program management company, LoyaltyOne...Read More
You have a brilliant idea, and you have a few talented folks who are helping you bring that idea to fruition. There’s a big problem, though: money. You and your cohorts have some in the bank, but is it enough? I’ve been fortunate enough to build, launch, and run not one, but three software startups. So, I’ve also—unfortunately—experienced the overwhelming need for funding. And as I’ve written about in a previous article, it can be hard out there for an Arizona startup, especially when it comes to finding money. But if I can uncover money in a desert, I’m...Read More
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