There’s a running joke that exists among agency types and creatives: fast, cheap, good—pick two. To elaborate, clients can have something fast and cheap, but it won’t be good. They can have something good and cheap, but it won’t be fast. Or they can have something fast and good, but it won’t be cheap. But what about fast, cheap, and good? And therein lies the joke: these folks will say that trifecta is impossible—a unicorn. Keep dreaming, they say. But you’re not an agency type or a creative. You’re a small business. And as history has shown, when it...Read More
Category: Small Business
As a small business owner, the more hours you devote to the minutiae of email, managing employees, and business admin, the fewer hours you’ll have to devote to the growth of your business and bottom line. Thankfully, there are a bunch of apps and on-demand services out there that can help. To help you cut down on those necessary but time-consuming tasks that keep your business afloat, we put together a list of five areas that you can and should automate in your business right now. Cut down on necessary but time-consuming tasks and automate these 5 #smallbiz tasks...Read More
Chew on this: According to Nielsen, the average consumer spends about 3.5 hours a day on their smartphones. 90% of that time is spent on mobile apps. No matter whether your business is small or large, that statistic is one in which you need to take notice. For the first time ever, mobile Internet usage has exceeded PC Internet usage. Don’t miss the opportunity to take advantage of this mobile craze (which shows no signs of slowing down) and position your business so that you’re always just a tap away from your customers. Here are three reasons why your...Read More
A few weeks ago we reviewed the live chat software report created by the small business CRM recommendations company Software Advice. After looking at the data we had even more questions. We reached out to the Software Advice team to dive into the findings and get their perspective on live chat for small business. Here’s the conversation between our team and Craig Borowski, market researcher for Software Advice. LB: Why should small businesses use live chat? CB: Small businesses generally have more limited resources at their disposal. One thing live chat excels at is letting companies make the most...Read More
Even though generating new leads is important, there are a lot of ways local businesses can take advantage of their current clientele to increase reach and revenue. Keep reading to learn how to retain loyal shoppers and improve your customer marketing! 1. Develop a referral strategy – Today “word of mouth” referrals happen more online than they do in person! That’s why it makes sense to leverage social platforms and interactions to extend a referring customer’s reach. One great tactic is to offer a deal to customers who tag a picture of your products on Instagram. Even a 10%...Read More
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