Fast, Cheap, and Good: The Small Business Guide to Content Creation
There’s a running joke that exists among agency types and creatives: fast, cheap, good—pick two. To elaborate, clients can have something fast and cheap, but it won’t be good. They can have something good and cheap, but it won’t be fast. Or they can have something fast and good, but it won’t be cheap. But what about fast, cheap, and good? And therein lies the joke: these folks will say that trifecta is impossible—a unicorn. Keep dreaming, they say. But you’re not an agency type or a creative. You’re a small business. And as history has shown, when it...
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