You can listen to the Small Biz Chat Podcast on iTunes here. If you’re ready to hone in on key, lead-driving channels and perfect your sales process, our conversation with sales trainer Wes Schaeffer, also known as the Sales Whisperer, is just what you’re looking for. Quotes “You cannot be an expert on Snapchat and Vine and Instagram and Pinterest and Facebook and PPC. Find out where your ideal people are hanging out, pick one or two that you can master, and dominate there.” “You gotta be marketing minded, you gotta promote, promote, promote!” “Your website is the only piece of...Read More
You can listen to the Small Biz Chat podcast on iTunes here. If you’ve been treating website copy like an afterthought, you could be damaging your conversion rates and leaving money on the table. That’s why we talked to entrepreneur and copywriting expert Joanna Wiebe about how to craft awesome copy that reduces bounce rates, increases clicks and boosts sales. Here’s a snippet of our conversation: “Everyone says people don’t read online. Not true. People just don’t read things that are boring. Anything that doesn’t grab their attention they won’t read and you can’t blame them for it. Eye tracking studies prove that people do read online. It just depends on whether or not you’re holding their attention. Everyone says people don't read online. Not true. People just don't read things that are boring. -...Read More
Many small businesses are constantly generating new ideas about how to bring in fresh leads, but fewer are that focused on increasing the value of current customers. That’s why we called Jon Parrish, CEO of loyalty marketing software CityGro, to talk with us about creating better customer relationships and growing revenue per customer. In our interview I asked him these five questions: Even though getting new customers is important, you believe that loyal, current customers are the most valuable. Why is that? To get even more value out of current customers, how should local businesses reach out? There’s got to be more we can do than a birthday coupon! In order to create a loyal customer and do targeted outreach to them, you need to know who they are. What are some good ways for local businesses to capture new leads? Discounting is a very popular way businesses entice customers to come back. Is there another/better way? Businesses shouldn’t sell themselves short! How can you turn loyal customers into brand advocates? Jon’s Customer Loyalty Marketing Resources: 10 Practical Steps for Increasing Customer Loyalty (PDF) 5 Steps to Customer Data Collection 5 Key Elements of Repeat Customer...Read More
Does your local business want to boost traffic in person and online? Then check out our interview with local search expert Mike Bayuk. He’ll tell you everything you need to know about using Google My Business including what it is and how it can help you attract event more customers. MIKE’S RECOMMENDED RESOURCES Michael Blumenthal’s blog is a good place to follow local search news The Moz blog posts lots of good material about local SEO strategy The Google My Business help page is essential Bonus: The Google My Business Page Finder. Google seems to be removing a lot of...Read More
Sounds pretty awesome, right? With Pure Chat’s new affiliate program, our customers (read: you) can earn money by recommending new paying customers to our product! If you’re not sure how to get started, don’t worry. This week on the podcast we interviewed affiliate pro Kyle Kittleson who has been successfully generating income through affiliate programs for the last three years. During our conversation he explains exactly how to get started as a first-time affiliate and how you can easily automate this revenue...Read More
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