Stop Selling on Social Media. Start Generating Leads Instead.

“You’re a small business owner – you need to be on social media!” If you had a dollar for every time someone said that to you, I have no doubt you’d have enough revenue to support your business for years! In 2015, it’s obvious every small business can benefit from social media, the real question is, how do you do it? It’s my opinion (and experience) that social media isn’t the best place to sell your products, but it is the perfect place for lead generation. Once you have a lead (name, email, and/or phone number) the sale happens in the follow-up....

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