The late great Zig Ziglar has a famous quote that states, “If you aim for nothing, you will hit it every time.” Unfortunately, when it comes to the art of lead generation, this is how most small businesses approach it. Rather than get super clear about who they are targeting, they take a blanket approach and end up doing “hope marketing.” Not only does this result in a higher cost per lead, it also causes you to work harder than you actually need to. My goal for this blog post is to help you stop hoping and start getting...Read More
Author: Paul Sokol
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