Improve Conversion by Overcoming Fears, Assumptions and Questions

I recently investigated website security solutions and followed a recommendation to a popular provider. Their website offered little in the way of answers to the questions I had — how much would this cost me, could I try it on a month-to-month basis before signing a longer contract term, and how long would it take to implement? None of these answers were on their site, but they had a handy “chat now” option, so I clicked. While their very polite representative signed in quickly and asked how he could help, it took over half an hour to get the answers...

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