The Nature of Nurture

There are generally two ways to increase the number of customers you have. By pouring more money into advertising and capturing more leads. By increasing the rate at which you convert your existing leads into customers. They’re both totally viable options, but the former requires additional expense, and the latter is all about improving on what you’re already doing.  You’ve already done the hard work of capturing their information, so why squander that effort with a suboptimal funnel. In a perfect world leads would come to your website, see an offer and then opt-in. They’d get the offer delivered...

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