5 Ways to Engage Prospects Throughout the Buyer’s Journey

The buyer’s journey, the sales funnel, the magical train to revenue land. Whatever you call it, every business knows how important it is to keep customers and prospects on it in order to make sales and keep customer retention high. The first thing you need to know is that you’re never going to hit 100% on either. Not even Ted Williams hit 1.000 in a season. Second, you should always strive for 100%, in the back of your mind. No one baseball player randomly gives up on at-bats, even if he know that he’ll probably end up being successful...

Read More