Why You Need to Drop the Word Social from Your Social Selling

Members of the sales, marketing, and growth communities have recently received one of the greatest advantages to their field in history: Social Media. Yeah, I know it is 2015 and this is old news. Twitter already hit it big years ago, and even your grandma has Facebook now. But what if I were to tell you that you’re using them all wrong in your sales strategy? “Social” Selling – The rules are changing The first rule of social selling is to not sell on social. The second rule of social selling is to not sell on social. Ok, now...

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