Author: Charlotte Bohnett

Identity Crisis: Evaluating Your Small Business Brand

When you started your business, you most likely hired a designer to develop your logo and website. Now you have a “brand,” right? But just like a person is more than his or her appearance, your brand is so much more than a domain name, color scheme, font, and logo. Your brand is the identity of your company, and that includes everything from the way you communicate and conduct business, to how you advertise, market, position, package, and sell. Your brand distinguishes your company from its competitors. Without that distinction, your product or service becomes a commodity, and commodities...

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Fast, Cheap, and Good: The Small Business Guide to Content Creation

There’s a running joke that exists among agency types and creatives: fast, cheap, good—pick two. To elaborate, clients can have something fast and cheap, but it won’t be good. They can have something good and cheap, but it won’t be fast. Or they can have something fast and good, but it won’t be cheap. But what about fast, cheap, and good? And therein lies the joke: these folks will say that trifecta is impossible—a unicorn. Keep dreaming, they say. But you’re not an agency type or a creative. You’re a small business. And as history has shown, when it...

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