The Buyer’s Journey: Design with Your Persona in Mind

Conversions are the single most important metric marketers can use to judge the success of their advertising efforts. No matter which tactics generate the most leads, conversion tracking, advanced conversion funneling techniques, and CRO are ultimately the factors that decide the fate of your business. That’s why marketers are also burdened with the task of optimizing the post-ad experience with landing pages, email marketing, remarketing and more. However, when marketing teams create those assets, they often overlook the psychology of a prospect’s search and the position of potential clients. What are their needs? What’s their emotional state? What are...

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