In today’s world everyone is all about digital. But whatever happened to the tried-and-true marketing tactics of yesteryear? Do they still work? In many cases, yes, but they need a 21st century twist. Give traditional #marketing another chance and add a 21st century twist to tried-and-true tactics. Click To Tweet 1. Direct Mail Junk mail used to be a huge problem for most of us, but today I’m more irritated by the stuff in my inbox than the stuff in my mail box. That’s why direct mail can be a counterintuitive way to break through the noise and get...Read More
Author: Arielle Hurst
Even though generating new leads is important, there are a lot of ways local businesses can take advantage of their current clientele to increase reach and revenue. Keep reading to learn how to retain loyal shoppers and improve your customer marketing! 1. Develop a referral strategy – Today “word of mouth” referrals happen more online than they do in person! That’s why it makes sense to leverage social platforms and interactions to extend a referring customer’s reach. One great tactic is to offer a deal to customers who tag a picture of your products on Instagram. Even a 10%...Read More
WordPress is a favorite website builder for small businesses with over 23% of all websites online using the platform to manage their content. That’s why we thought it was about time to create a quick tutorial that lets you know how to add live chat to a WordPress site in under two minutes with the Pure Chat WordPress...Read More
Last week we hit the road to visit fellow Phoenix business and Pure Chat customer Krank Golf, a company that makes competition-winning, long-range drivers. (It only seems appropriate that we would profile a local company as a part of Independents Week, right?) So, with camera in hand, we went to go visit sales manager Glenn Carey and his team at their office. In addition to the free golf lessons (pictured above!), we had a great time learning about how the Krank Golf team has brought in “thousands of dollars in sales” with Pure Chat (his words, not ours!). We get that small...Read More
As a part of our focus on local businesses for the month of July, we wanted to recognize some of our awesome customers who are using their small business to support the local community! Read the stories below to learn how each one is giving back. Thomas Partyka | Further than Photos How is your company making a difference? I work with nonprofits to create fun events and to raise money for charity. For example, in May 2015, I worked with Firefly Run in Rahway, NJ, which helped raise money for the Valerie Fund. I volunteered to do a fun photo...Read More
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