In a recent discussion about productivity on Twitter (ironic, I know), we started chatting about habits that set your day off on the right foot. During that conversation, I started thinking about how I’ve transformed my first few hours at work into a laser-focused, window of awesome by utilizing my short commute to eliminate all the little tasks that used to eat up this time. Before I dive into some of my new habits, it might be good to mention that many great articles have been written on the power of the morning ritual. But my problem with some...Read More
Author: Arielle Hurst
Your website is your corner of the internet. When a potential customer searches Google and lands on your website, it becomes their gateway to discover your brand. Despite the importance of this online real estate, small business owners don’t have time to build a website from front to back. That’s why so many businesses choose WordPress as their content management system. It’s robust enough to offer everything business owners need and without forcing them to build the site from scratch – awesome! Unfortunately, there’s a lot more to websites than just a one-time set up. The technical side of...Read More
When someone is searching for phrases like “cure cancer,” “help the homeless,” or “rescue animals,” will they find your website if it is related to these phrases? Or will your site be listed on page five, six or twenty-six of the search results? If you want your organization to be listed at the top of page one, then you’ll need to know the basics of search engine optimization or SEO. When your website is optimized for search engine success, it means that Google can easily find keywords related to the terms a person might be searching for on your...Read More
Many small businesses are constantly generating new ideas about how to bring in fresh leads, but fewer are that focused on increasing the value of current customers. That’s why we called Jon Parrish, CEO of loyalty marketing software CityGro, to talk with us about creating better customer relationships and growing revenue per customer. In our interview I asked him these five questions: Even though getting new customers is important, you believe that loyal, current customers are the most valuable. Why is that? To get even more value out of current customers, how should local businesses reach out? There’s got to be more we can do than a birthday coupon! In order to create a loyal customer and do targeted outreach to them, you need to know who they are. What are some good ways for local businesses to capture new leads? Discounting is a very popular way businesses entice customers to come back. Is there another/better way? Businesses shouldn’t sell themselves short! How can you turn loyal customers into brand advocates? Jon’s Customer Loyalty Marketing Resources: 10 Practical Steps for Increasing Customer Loyalty (PDF) 5 Steps to Customer Data Collection 5 Key Elements of Repeat Customer...Read More
Does your local business want to boost traffic in person and online? Then check out our interview with local search expert Mike Bayuk. He’ll tell you everything you need to know about using Google My Business including what it is and how it can help you attract event more customers. MIKE’S RECOMMENDED RESOURCES Michael Blumenthal’s blog is a good place to follow local search news The Moz blog posts lots of good material about local SEO strategy The Google My Business help page is essential Bonus: The Google My Business Page Finder. Google seems to be removing a lot of...Read More
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