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Does it ever seem like your business is stuck in a rut? That’s how entrepreneur Lisa MacQueen felt when she started building her business CleanCorp from the ground up. Fortunately, she realized early on that persistence and a personal, human sales experience was the way to take their business into overdrive.
Since then, she and her husband Hamish have increased sales 195 percent, improved customer lifetime value 145 percent, and expanded their business throughout Australia and New Zealand. During our conversation Lisa shares the tactics they used to make this leap and discusses the challenges they faced along the way.
'You have to hustle all day, every day, every time.' - Lisa MacQueen, @cleaningmktr #smallbusiness Click To Tweet
In this episode you’ll learn:
How to make your company feel more human
The processes that will grow revenue for your business
How you can outlast competitors with strategic follow-up
Ways to bring back lost leads
Why you should beware of “Emotional ROI”